Title:The New Era of Digital Marketing: The Internet of Things

Author:Ahnaf.Siddiqui, Business Development Manager

Keywords:Internet of Things

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Abstract:IoT is one of the most important marketing technology applications of the last 2-3 years, but it is of most relevance to devices makers and retailers, so it is relatively high-up in this ranking of priorities. There are expected to be 75 billion connected devices by 2020, meaning there will be ten times as many devices able to talk to one another as there will be people on the planet! The implications are huge and far ranging. All this sharing of data will transform the way we live our lives. Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across the digital marketing platforms. The Internet of Things technology brings with it the power to change everything physical around us and people have now started to take the entire connectivity factor of IoT more seriously than ever. With billions of our devices connected over the same cloud network, it is needless to say that there is going to be an effect of IoT seen across all the digital marketing platforms as well.

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