Title:A study on Brand Building of Financial Services with Application ofInternet of Things (IoT)

Author:Abdul Saboor Mohammad,Mohd Atif Afzal

Keywords:Internet of things (IoT), Brand-building, Banking & Financial services

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Abstract:This paper aims in understanding the application of Internet of things devices in the service industry in large and financial industry in specific. In the present scenario where the world is converging over the use of IoT smart devices, how this can help the brand building for any company. A customers overall perspective for any brand is understood and is being related with the how(s) and why(s) of use of Internet of things.

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